Infinite Scrolling means: permanent loading content when scrolling. This gives the impression of an endless page. This page generated favored among other storytelling on websites. Together with parallax scrolling can such fantastic websites with interesting user experience beyond the usual, text-heavy product arise.
Infinite scrolling works perfectly to convey short crisp information – like Twitter . Should your site so submit brief but relevant information, Infinite Scrolling could be a good choice.
2. User Retention
One of the most major advantages of Infinite Scrolling is quick user retention over a longer period. As long as you move no obvious end is to see visitors by the storytelling to stay automatically encouraged. It’s easy to hang as a visitor to stay – such as Twitter, Facebook and Instagram confirm.
3. Mobile and Touch
Scroll or not scroll? Unlike the Web scrolling on mobile devices is of course. Infinite Scrolling and its UI elements are almost expected here.
Infinite scrolling is made for striking image elements – so you can safely string together images and shapes of any size. Many sites use the already Infinite Scrolling, working primarily with visual content – for example, design and photography portfolios.
Due to the flexible use of Infinite Scrolling, content can be displayed in a completely different way. So you can, for example, a story told by combination with other elements.
Best Infinite Scroll jQuery Plugin