Well, it is that time of year where we start to reflect on the past year and look forward to the new year. In 2012 we have seen several new trends appear in web design, one of the most notable being the rise of responsive design.
With just days until we ring in the new year, let’s go out on a limb and make some predictions for 2013, shall we? In this article, I’m going to share with you ten predictions I have about web design trends that could make their way into 2013.
1. Responsive website design.
Duh. It should be no surprise that responsive web design is here to stay, so why do I predict it as a trend in 2013? Simple: the methodology behind responsive design is still changing and being established. For instance, the start of 2012 brought the idea of responsive design catering to breakpoints per device. When new devices hit the market such as the iPad mini, this idea was challenged, leaving us with the idea that the breakpoints should be made when the design falls apart instead.
My prediction is more attention will be made earlier in a website design project to ensure that the responsiveness of the site is based on the design and not the vast variety of devices out there. The idea of forgetting about the size of devices will help drive better responsive design, so we will start seeing websites designed with breakpoints of all types.
2. Typography will take center stage.
3. Large images used for large impact visuals.
This goes against my prediction above about typography being used more than images due to the site weight. However, more websites are using large images on their home page to make an impact. These same websites are also keeping bandwidth and data usage in mind by only serving large images to those with large screens.
We are seeing more and more websites using large images as visuals on their home pages, and I don’t see this slowing down any time soon. It’s true that these large images make an impact, and companies know this. So, I predict this trend will continue through at least the first half of 2013.
4. Give me (more) white space!
Toward the end of 2012 websites were being designed with more white space. I predict this will continue as we move into 2013. Responsive web design and a clean design aesthetic (with the new Myspace leading the way) are both factors. These white space heavy designs lend an air of gravitas, and who doesn’t want their website to make them seem professional and knowledgeable?
5. Mobile apps will start to replace mobile browsing.
Even though there is a push to make websites work on all devices, including mobile ones, certain websites seem to work better when they are used through their own app. Twitter, Facebook, Pinterest, etc are all examples of such websites where their apps are much better than their mobile browsing experience.
The movement from mobile browsing on certain sites to apps that will serve the same content will become accelerated in 2013 as more and more people are using their phone for everything.