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Brands are powerful. When a business is successful in creating a brand, it almost works as if the power of inbound marketing is at play (even without the actual digital equivalent of the entire inbound marketing process). Customers trust the brand enough to spend their hard-earned money on your products and services. They’d go out of their way to spread the word. Customers don’t think twice before buying products or services of particular brands ñ irrespective of the price ñ since they believe in what they will get in return. Brands have value embedded in them.